Privacy Policy

1. Who We Are

This website is operated by Tracer, a freelance web design and development business trading under the name Tracer, based in Kent, UK.

For any privacy-related queries, contact us at: Email us

For the purposes of UK data protection law, we are the data controller for personal data collected through this website and in the course of providing our services.

2. What Data We Collect

We may collect and process the following personal data:

• Contact information: your name and email address when you submit an enquiry via our contact form or email us directly.
• Project information: details about your project, business, and requirements that you voluntarily provide.
• Communication records: emails and messages exchanged during enquiries or project work.
• Technical data: basic server logs (IP address, browser type, pages visited) automatically collected by our hosting provider, Vercel.

We do not collect sensitive personal data, financial information, or data from children under 16.

3. How and Why We Use Your Data

We use your personal data for the following purposes:

We do not use your data for automated decision-making or profiling.

4. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share it only in the following limited circumstances:

• Vercel Inc.: our hosting provider. Your data may be processed on Vercel's servers in accordance with their privacy policy. Vercel is certified under the EU-US Data Privacy Framework.
• Legal requirement: if required to do so by law, court order, or regulatory authority.

All third-party service providers are required to handle your data securely and only as instructed.

5. How Long We Keep Your Data

• Enquiry data: retained for up to 12 months from the date of last contact if no contract is entered into, then securely deleted.
• Project and contract data: retained for 6 years from project completion in line with HMRC record-keeping requirements.
• Technical/server logs: retained by Vercel for up to 30 days in accordance with their data retention policy.

6. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete data.
• Right to erasure: to request deletion of your data where we have no lawful reason to continue holding it.
• Right to restriction: to ask us to restrict processing in certain circumstances.
• Right to data portability: to receive your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object: to object to processing based on legitimate interests.
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at Email us. We will respond within one month of receiving your request.

7. Data Protection Complaints

If you have a concern about how we handle your personal data, please contact us in the first instance at Email us. We will acknowledge your complaint within 30 days and aim to resolve it promptly.

If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113

8. Cookies

This website uses only technically necessary functionality to operate. We do not currently use tracking cookies, analytics cookies, or advertising cookies. If this changes, this policy will be updated and a cookie notice will be displayed.

9. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All data is transmitted over HTTPS. However, no method of transmission over the internet is completely secure.

10. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page will always reflect the most recent version. We encourage you to review it periodically.

11. Governing Law

This privacy policy is governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.